Entrepreneur of the week: Brand Girls Collective

1. What is your name ?

Amber LaShawn (Mosley)

2. How old are you ?

27

3. Where are you from? Where is your business located?

From Orlando, FL, business is virtual with homebase in Tampa, FL

4. What’s your business/brand?

Brand Girls Collective

5. What services do you offer?

Collectively we offer brand strategy and brand photography. I'm the brand strategist of the team.

6. What does it feel like to have your own business?

Owning a business presents a mix of emotions. It's gratifying and rewarding, yet stressful and unpredictable. Overall, I feel PROUD! Starting BGC gave me control and an outlet during a time where I felt life was out of control. No matter how crazy things get, BGC is my peace, my pride and my joy.

7. What steps did you take to start your business?

I originally began this journey on my own. While taking brand images for myself, I met my now business partner, Christina. When starting BGC we first determined how we wanted to differentiate ourselves from similar businesses, then determined who we truly wanted serve. Beyond who we WANTED to serve, we had to establish who needed us and how we could best be of service to them. Since jointly launching in June 2019, we continue to work hard to observe and listen to the needs of our target audience. This has truly helped us build so many relationships and develop services + tools our clients need.

8. What advice do you have for someone in their twenties trying to start their business like yours or in general?

My advice would be to first and foremost find your passion. Without a doubt we live in a space where it easy to be envious of those around you, don't pay attention to all of that. Find what naturally brings you joy and makes you happy and run with it! Figure out who your passion can serve. While most people start businesses for themselves, it so important to remember that your business is not for you, it is there for whomever you are trying to serve. Once you understand that and work out being the best option for your ideal customer/client, your passion will turn into your cash flow.